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External Sales Representative

 Reports to: Branch Manager


 Job Purpose

Account Managers play a vital role in the success of the organization. A Sales Representative primary duty, regardless of the service or type of product they sell, is to interest purchasing agents and buyers in the services or products of a company. In addition, addresses questions and concerns of a client. Most sales representatives demonstrate the company products and give advice to clients on the benefits of using their products to reduce costs and increase revenue. Sales representative spend much of time in travelling and visiting the existing clients and prospective buyers


  • Seeking out new opportunities constantly with both stand-alone and chain accounts within established region.
  • Meet sales goals and objectives assigned by the Sales Manager
  • Supervising and servicing established client accounts.
  • Preparing a variety of sales status reports that include activity, follow-up, closings, and adherence to targets.
  • Handling customers as well as identifying and resolving their concerns.
  • Communicating new service and product opportunities, feedback, special developments, or information collected during field activity to the Sales Manager.
  • Update and maintain all customer records and ensure continuous improvement of the CRM Database.
  • Presenting and selling company services and products to current and prospective clients.
  • Follow up on referrals and new leads resulting after field activity with the assistance of your area partner (Internal Sales Coordinator)
  • Preparing proposals, presentations, and sales contracts.
  • Establishing and maintaining new and established client relationships.
  • Participating in marketing events like trade shows, seminars, and telemarketing events.
  • Managing account services through follow-up and quality checks.
  • Developing and implementing special sales activities in order to reduce stock.
  • Coordinating with company staff to achieve the work required in closing up sales.
  • Provide training to new sales employees.
  • Provide weekly feedback relating to lost sales and back orders.
  • Submit weekly call sheets to the sales manager as well as call planners for the week ahead.
  • Ensuring that COD customer accounts are kept up dated and paid regularly
  • Any additional duties as required by the Line Manager


Ensures that targets are achieved and that the company generates new business through constant customer satisfaction.


  • Matric or NQF level 4
  • Certificate or Diploma in Sales and Marketing
  • Valid Driver’s license
  • 3-5 years working experience in Sales in the motor/mining industry
  • Computer literate
  • SAP knowledge (advantageous)
  • Excellent negotiating skills
  • Time management skills
  • Good command of both the English and Afrikaans language (written and spoken)
  • Ability to develop and deliver presentations
  • Product knowledge (Auto Electrical parts)
  • Ability to persuade and influence others.
  • Knowledge of advertising and sales promotion techniques.
  • Customer service skills


  • Visibility requires maintaining a professional appearance and providing a positive company image to the public.
  • Work may require significant local travel to current and potential clients. Work requires willingness to work a flexible schedule and occasional overnight travel and overtime.
  • Being client oriented - polite, responsive and persistent.
  • Being enthusiastic.
  • Being ambitious, confident and able to take initiative.
  • Motivated individual skills.

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